AI-Generated Search Engines: Bing Chat vs. Google Bard

04/18/2023

After Bing announced they’d integrate the AI-generated chatbot, ChatGPT, Google announced their own rival chatbot, Bard. Since then, Google opened access to Bard via a waitlist (much like Bing) in late March. Unsurprisingly, now that users have access to both, it begs the question of which one is better. In the search engine game, Google has always been the clear winner, with about 93% of the global search-engine market compared to Bing’s meager 3%, according to Statcounter. 

Now that Bing’s leveraging Bing Chat (their AI-powered assistant), Google may lose some of its longstanding power over the search engine market. Since releasing Bing Chat, there are now 100 million daily active Bing users, one-third of whom are using Bing Chat daily, according to Microsoft Bing Blogs as of early March. With that is also over 100 million recorded chats, according to Search Engine Journal. Both still insist they’re in their learning phase as Bing and Google figure out any major bugs and as they optimize each system. So, while both have their fair share of limitations and bugs, we’ll see that change as OpenAI (the company behind ChatGPT), Bing, and Google all work to improve their respective chatbots.

Differences Between Bing Chat and Google Bard

While Bing Chat and Google Bard are both AI-generated, they’re distinctly different because while Bing uses the popular chatbot, ChatGPT, Google uses a LaMDA model, which results in less text-heavy responses. But it’s important to point out that Bing Chat and ChatGPT are not the same; Bing just uses the GPT-4 technology. The biggest difference between Bing Chat and ChatGPT is the fact that Bing Chat can generate images and offer sources that their AI is generating data from.  

But so far, users who have tried both prefer Bing Chat over Google Bard. Google, however, hasn’t been out for nearly as long, so Bard is still in the early phases of optimizing the overall experience of the AI chatbot. Bing Chat, however, has the advantage of ChatGPT’s GPT-4 technology, which users have already proven to like, which we’ve seen from ChatGPT’s overall popularity. But regardless, one thing is clear: AI chatbots are here to stay. And we can only assume the technology will continue to grow as experts learn more about how to better optimize them.

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