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Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:
Less is More
While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.
Prioritize Readability
One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:
- Easy-to-read fonts
- High-resolution images
- Contrasting colors
- Subheadings
- Short paragraphs
- Shorter sentences
Use Consistent Branding
Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:
- A limited color palette that reflects your brand identity
- Your company logo in your website header and footer
- Consistent typography (font, sizes, line spacing, letter spacing, etc.)
Optimize for Mobile Devices
The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.
While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.
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Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007
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| PSPINC Creates Tools For Your Business |
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| Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com. |
