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What’s New News...

What’s New Newsletter Vol. 188 “Send Large Files Without Uploading to the Cloud”

Since the pandemic hit, so many more everyday interactions, for individuals as well as businesses, occur online. This includes sending files to each other, regardless of how large they may be. The problem with emailing a large file to another person is that many email providers set a limit on how big a file is. For files that are too big, there’s usually an option to link the photo to either your ...

The Importance of Prioritizing ...

The Importance of Prioritizing Customer Experiences

Marketing professionals have always known giving customers the best experience possible is important, and that it refers to the entire customer journey rather than ending after making the purchase. Delivering great experiences has only become that much more important. Businesses have the opportunity to maintain and strengthen relationships with customers at every step of the customer journey by bu...

What’s New News...

What’s New Newsletter Vol. 187 “New ImaMenu Features!”

We’re happy to announce that our easy digital menu builder, ImaMenu, now has new features! After we realized some of our customers were using it to create secret menus, we went straight to work to build out our product to better serve our customers. Now, with ImaMenu, you can: Enable limited-time access to your menu. Add a countdown clock. Add a secret menu passcode and access menu. Temporary menu...

The Success of Secret Menus

The Success of Secret Menus

If you’ve ever gone to Starbuck's, McDonalds, or In-N-Out, you’ve probably heard of secret menus before. A secret menu consists of hidden or popular customized menu items that a restaurant can make but doesn’t advertise. Most places that have secret menu items haven’t created them on their own; customers asked for different customizations, and they became popular over time. And since they’re usual...

What’s New News...

What’s New Newsletter Vol. 186 “Extortion Fraud”

Online scams have been around for a long time, but over the last few years, they’ve gotten more popular. Specifically, extortion frauds have become popular as many of our customers have received them in their email inboxes. Extortion frauds usually occur over email and consist of cybercriminals sending threatening messages demanding payment in exchange for not releasing sensitive information. Whil...

Google’s Consen...

Google’s Consent Management Platform (CMP) Changes and What It Means

Have you ever gone to a website only to come across a pop-up asking you to consent to the site using your data? That is what’s called a General Data Protection Regulation (GDPR) message. But you may have also noticed that not every website shows a GDPR message. That’s because privacy laws in the European Union and the UK are different compared to the U.S. when it comes to collecting users’ data. A...

Announcement: Mail Server Up...

Announcement: Mail Server Update

Dear valued customers, Thank you for choosing Pacific Software Publishing, Inc. We are always looking to improve the services we offer you. As such, we will be conducting mail server update. If you are using IMAP, you may experience delay in displaying mail in your inbox for a few seconds during the time below. The schedule is as follows: * USA Pacific Daylight Time - Sep 18th (Mon) 9:30 - 10:00am...

What’s New News...

What’s New Newsletter Vol. 185 “Scam Letters”

Recently, our San Diego office received some scam mail disguised as a domain renewal. Upon first glance, it looked like your average domain renewal request, but since we manage our own pspinc.com domain, we immediately realized it was a scam. Apparently, some of our customers have also received similar letters, but have thankfully asked us first if they needed to make a payment. For our web hostin...

The Importance of Marketing A...

The Importance of Marketing Analytics

Marketing for your business doesn’t just consist of creating content and advertising it; it requires some analysis to result in an effective outcome. That’s where marketing analytics comes in. Marketing analytics refers to using data to evaluate marketing activities for their effectiveness. To make it easier, there are three parameters of marketing analytics you should keep in mind: the past, the ...

What’s New News...

What’s New Newsletter Vol. 184 “Web Builders Vs. Custom Designed Sites”

Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But because of how popular these sites are, it results in a lot of similar-looking...

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