RakiRaki Ramen is a popular Japanese restaurant known for its authentic ramen dishes, along with a wide variety of Japanese foods.
In April 2024, the client came to us and we sat down with them to learn more about their business, their pain points, and what they needed. Specifically, they were seeking expertise in better managing their ad campaigns. They had originally run four Google Ad campaigns, two for each of their restaurants: RakiRaki Ramen and The Yasai (their vegan restaurant).
Since they were running two ads for each restaurant, we found that their ads overlapped with each other since they were targeting similar keywords. As a result, they exceeded their overall marketing budget while running ineffective ads. They’d tried to manage the ads themselves while getting help from a Google representative, but they were not happy with the results.
After our team looked over the client's previous Google Ad campaign, we recommended they consolidate their ads into two ads overall; one for each restaurant, rather than two each. After consolidating their ads, they no longer had to worry about surpassing their overall marketing budget because they were only paying for two ads now instead of four.
While reviewing their campaign, our team noticed their ads were previously budget-constrained and the keywords didn’t include anything specific to ramen or vegan options. So, we recommended they increase their daily ad spend and add more relevant keywords, which would result in more people finding the client’s restaurants.
In our initial meeting with the client, they also expressed interest in reaching tourists visiting San Diego. When our team looked at their ad’s target audience, however, we found they were only targeting those local to San Diego, so we adjusted the ad to show to anyone in the United States interested in going on a trip to San Diego.
RakiRaki Ramen’s website previously had too many pages, making it hard for customers to find information easily. Their site also had various outdated plugins, which negatively impacted their site performance and overall user experience (UX).
So, our team went to work streamlining the site’s overall navigation and focusing on creating a high-performing website. Part of this work included creating a dedicated locations page, taking special care to display each location’s unique menus, and removing any unnecessary pages, all while incorporating the sleek, modern design the client requested, including a dark theme, design flourishes, and animation.
The result of those changes particularly showed in RakiRaki Ramen's large increase in ad conversions. In less than a year, RakiRaki Ramen's conversions increased by 413.23% (from 128.86 to 661.35) by January 2025, which also showed in the number of restaurant visits.
In March 2024, when we first started running ads for RakiRaki Ramen, 468 customers visited their restaurant that month. By January 2025, after almost a year of running their Google Ad campaigns, 1,004 customers visited their restaurant that month, and it continued to grow as the ad kept running.
increase in monthly customers
If you are looking to grow your small business online, please contact us. We have the experience and expertise to help you create an effective Google Ads campaign.
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